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Online Advertising In The 21st Century
Internet marketing, also identified as online marketing is the process by which brands, services as well as goods are made known to the public via the internet. The increase in internet usage in this century has caused social media usage to go through the roof. This has been aided by the advent of Facebook, Twitter, Instagram, YouTube and Google services. Knowledge of technical skills required for internet marketing make this form of marketing possible.
In a bid to have an advantage over their competitors, companies, assert themselves on the internet. Search Engine marketing, email advertising, social media marketing, affiliate programs, paid advertising blogs and sites are some of the examples of Internet marketing.
Search Engine Marketing refers to making websites to rank high in priority upon search. During the web design stage, the website is deliberately made to have properties that make this possible. Social Media Marketing refers to the creation of traffic to a website which is a result of posting adverts to social media channels which are liked and shared on Facebook and Instagram, retweeted on Twitter or re-pinned in Pinterest, which are just examples of social media.
Businesses can communicate information on new products, prices and offers by emailing not only their customers but also potential customers- a process is known as email marketing. Customers and potential customers can readily access the emails from their own accounts making this an effective method of marketing. Affiliate marketing refers to a marketing strategy where customers are given rewards for initiating new customers. To Draw new customers to the business; the Primary customer can utilize any available internet marketing methods. Businesses can sell their products through blogs with high traffic by paying the blogger to include their advertisements on their blog, a method that has become popular. The blogger may also provide links that upon clicking re-directs you to the page of interest.
Those using internet marketing as a tool for advertisement have increased advantages in making their products known. Internet marketing is relatively cheap thus suitable for businesses interested in more affordable marketing methods. It requires internet connections and technical know-how, which is cost friendly. This form of marketing can employ target marketing in a bid to reach a specific group of individuals as seen in email advertising. It is not limited by time as other forms of marketing which can only be conducted during the working hours. Internet marketing is not bound by seasons of time, thus can be carried out efficiently every day. Advertisements can be accessed by people from all over the world because the internet has made it possible. With the right skills and experienced company, the internet marketing business will ultimately be the driver on the market in this century.