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Are you Ready for Google Penguin 4.0 Update?

Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. The use of black-hat techniques by a select number of them is also common. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Well, search engines have not been silent on the issue as they keep tracking and penalizing such sites to prevent the practice from becoming rampant. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. What do such update mean for you as a site owner?

When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.

Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.

A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.

The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.

Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. So, you need to use up-to-date optimization tactics and keep updating the content of your website.

Using quality content has always been rewarded and will continue to be with the updates in place. Here, the term content refers to videos, images, and text. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.


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