WHAT YOU NEED TO KNOW ABOUT PENGUIN UPDATES.
Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. For, any updates implemented that a website might not be aware of, would definitely have a negative effect on it. Since it is always important that your site is ranked strategically and effectively in all the major search engine results to ensure that it gets optimum visibility and potential for sales.
This resulted to many digital marketing experts to completely change their online marketing strategies and styles in order to ensure that what they are implementing are in accordance with the updated search engine results rules. As most digital marketers and SEO professionals have discovered, making sure that site is updated and running with the latest search engine optimization is often a difficult and quite a daunting task. It might not be obvious but these updates are the ones that greatly influence and dictate the trends and marketing directions of these SEO providers. Ignoring this would be a grave mistake, penalties can be imposed as well as the possibility of losing your strategic placing in the search engine results.
Though when you consider it properly, the changes implemented by these search engines are mostly geared to providing the user an improved overall experience and great results in all of their searches. This means eradicating any spamming strategies and keyword stuffing whenever possible, to ensure that only relevant and related results are generated at all times.
One of the known updates that online digital marketers are currently familiar with, would be the penguin 4 update.
This update was put in place to ensure that the results obtained and provided to the user are relevant and is what they truly needed. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.
It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. Consequently, many a website had been penalized which had inadvertently equated to millions that had lost their rankings and placing on the search engine results.
Therefore, if you do not want your site penalized, make sure that place only natural links and relevant, well-written content in your sites as much as possible.