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The Plus And Minus Of Google Penguin Update
In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.
Obviously, Google has given different page rankings on different websites. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. A simple example of this is when a user is using Google to search for watches and jewelry and it happens that you are on that market, then you will be given with higher page ranking when compared to those that are not, which puts you on 1st or 2nd pages of search results.
With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.
This update will be very beneficial for website owners that aren’t using forbidden SEO techniques and instead, legit or white hat SEO that’s allowed by Google. This increases their page ranking significantly, pulling in more customers in the process because their sites are more likely to appear on top of search results pages.
Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. With this update, they are able to find websites that are more reliable and avoid those that are spammy and brings no relevant content to what they are looking for.
The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. The main reason for this is that, majority of these small businesses are depending on SEO techniques in efforts of keeping up with more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.
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